Mini brand guide
Brand kit
FOMO Fantasy looks like a Sunday-night sports broadcast that got lost in the trenches: skewed chyrons, jersey numbers, ticker crawls, scoreboard density. Confident, fast, a little unhinged. Never corporate, never a purple gradient.
App icon / PFP
Mark on ink
16 / 24 / 32 px
The mark is a double F leaning like a broadcast chyron. The second F's arm is a breakout chart arrow: fantasy plus the trade. Keep clear space of one stem width. Don't outline it, rotate it, or put it on busy photos.
Colour
Ink
#0a0b0d
Background. Broadcast black.
Panel
#111317
Cards, tables.
Line
#252930
Rules and borders.
Chalk
#eeebe3
Primary text, price chyrons.
Flare
#ff5a1f
The brand. CTAs, the mark, one accent per view.
Gain
#2bd98e
Points earned. Never decorative.
Loss
#ff4d6a
Points lost. Never decorative.
Gold
#f2c14e
Rank #1, captain, DEMO labels.
Big Shoulders
Display · 700–900 · uppercase
Barlow
Body · 400–700
IBM Plex Mono
Numbers, labels, data
Voice
- Short, declarative, CT-native. "Draft the trenches." not "Introducing a revolutionary platform".
- Numbers do the bragging. Show the score, skip the adjectives.
- Never promise returns. It's a game.
